Spend any significant amount of time in a freelancing community (online or offline) and you’re bound to hear gems such as “the riches are in the niches.” And you’ll hear that often because it’s the truth.
It’s fine if you start as a generalist (writer, VA, photographer, etc.), but ultimately you’ll find that you can command a higher rate if you specialize and get really good at a few things. So inevitably, this question pops up frequently in the 30 Days or Less Facebook groups: How do I pick a niche?
Since this is such a subjective issue, we can’t really give you a formula that will apply to you 100 percent. What we can do is talk to freelancers who have successfully picked a niche, and see how they did it.
Today we’ve invited Jessica Collins to share how she picked her copywriting niche: health and fitness.
Hey there, I’m Jessica Collins, founder of FlashFit Trainer, barefoot health and fitness writer, and momma bear of two. Today I’d like to dig into my freelance writing niche: why I chose it, whether or not it’s profitable, and where I find jobs.
So, why did I choose health and fitness as my niche?Continue Reading