And I suspect that holds true for a lot of freelancers.
I love the flexibility, but I hate drowning in admin.
I love being able to take a few days off in the middle of the week, but I hate writing my About page.
And some things just baffle me. Such as growing a personal brand. It’s a complex task, and that’s why we’ve invited Pinar Tarhan to take the pulse of her extensive freelance network and report back on the best practices for building a personal brand as a freelancer.
According to a 2014 survey, 53 million Americans were freelancing. And that was just the United States … four years ago.
Because the internet and online payment options make working remotely a breeze, freelancers can have clients anywhere. And that’s both the advantage and the downside of freelancing.
Yes, on the one hand, you can work from home and make your own schedule. But when everyone else is doing the same thing, the competition can get fierce. So how do you build your career as a pleasant and more than competent professional freelancer from scratch?
One good bet is this: by paying attention to your own personal branding.
Branding is basically creating a strong, memorable image for yourself and your business. However, it can get complicated if you work in multiple niches or offer professional services in several areas. So I’ve interviewed a few successful freelance writers and virtual assistants to find out the tricks up their sleeve. Here is their advice, as well as my own tips, on how to set yourself apart and attract clients with your personal brand.