If you were to ask other freelancers what’s the hardest thing about working for themselves, you’ll probably hear this answer more than once: the ebbs and flows of freelance life. And that becomes even more obvious during the summer months, when clients are usually on vacation and business slows down significantly.
Lauren’s here to share that summer months aren’t all doom and gloom. It could actually be a good time to focus on growing your business. Here are five ways you can make the best of slow summer months.
I love the flexibility I have with my business in June, July, and even August, but a lot of freelancers dread the summer slowdown. When you need consistent income, it’s easy to get discouraged.
The trick is to have a plan and use the extra time to your advantage. Here are a few ways I make the best of slower months
1. Provide More Value to Existing Clients
One of the easiest ways to raise your income is to become more valuable to your current clients.
The client is not always the best judge of what they need. Their business may slow down in the summer so they request less work from you, but the reality for most businesses is that they have a backlog of things they need or want to get done. Website updates, overhauling systems and processes, clearing out their inboxes, and optimizing content are often tasks that get put on the back burner.