I just got done doing my daily Pinterest marketing work for a client.
This is a new gig for me and I’m glad to have given it a try. I responded to a Facebook forum posting looking for someone with Pinterest experience to help a fellow blogger increase their Pinterest marketing profile.
I.e. the goal was that the blogger through working with me would get a lift in traffic from Pinterest.
My Experience with Pinterest
Although I’d never done social media management before (for someone else), I’ve always been interested in it and was up for giving it a try. I’ve repeatedly been asked about and complimented on my “Pinterest strategy.” A lot of what I’ve learned has come from Ruth Sokup and her book, How to Blog for Profit: Without Selling Your Soul (affiliate link) and her Elite Blogging Academy course.
Even though I don’t have a huge Pinterest following myself (less than 100 followers at the time of writing this), I actually do have a fair amount of traffic that comes my way from this one source – 21% from today’s Google Analytics numbers! So one fifth of my website traffic comes from this one source. Not too shabby!
What I do for My Client
Every weekday, I modify the current day’s post’s photo and one from a “most popular posts” list to make the images more “pin-worthy.” Then I pin it to the client’s “Best of Pinterest board” and a couple of collaborative boards he’s apart of. That’s about all I can handle in the time allotted for the project.
Although I can’t see his site’s Google Analytics, I can see the Pinterest Analytics (have you ever looked at these for yourself?) and have seen some decent growth. We seem to be making good strides with our small efforts thus far.
The client had a budget for the month and I told him what I could offer him for that price. I committed to a half hour of work per weekday in order to get done what I proposed. Most of the time I’m successful, but I have gone over on time a bit here and there.
I’m the one that proposed the plan, the workflow and the invested hours. Our month is currently coming to a close and I’m really intrigued to see what kind of traffic lift he’ll have seen from our first month of work together.
Will I Keep Doing It?
I’m not sure. I’ve enjoyed it. It gives me a creative outlet and I feel like I’m able to impact someone else’s business, which feels great. But on the other hand it takes a bit of time – time that I maybe should be focusing on my own business and marketing strategy.
I’m not sure if the client will want/need me to continue doing it on his behalf either. I’ve offered to help him take it over on his own, as I think that would be the most appropriate step for him. Although predictable income is nice, I’m confident I can make up for it with a new writing client.
I would love to help another blogger like him get started with implementing their own Pinterest strategy though (so if you know of anyone, send them my way). I feel confident that this experience proves that I can make a significant impact doing so. It’s also really fun to help someone go from no traffic from Pinterest to hundreds of clicks in a couple of weeks.
I’ve learned a lot about Pinterest in the last six months or so. This was a platform that I was on personally before I started my business, but not something I was very active with. I continue to feel that it’s a great platform for bloggers and webpreneurs to be on though.
Social media management is a viable offering for a freelance writer’s business. It could be social media management as a whole (Twitter, Facebook, Pinterest, Google+, etc) or a one-off like I did helping to implement a Pinterest strategy in a blogger’s business.
I plan to continue offering a monthly post on Pinterest topics, in order to help you become more effective with your own strategy. Plus, it’ll ensure that I continue to learn more on the topic, modify my own strategies and ideally be more successful in my efforts.
Do you use Pinterest? Personally, professionally or both? Would you ever offer social media management services (or maybe you do already)?