Meet The Team
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Gina Horkey
FOUNDER & CO-OWNER
Gina is a married millennial mama from Minnesota. Additionally, she’s the founder of Horkey HandBook and loves helping others find or become a kickass virtual assistant. Gina’s background includes making a living as a professional writer, an online business marketing consultant and a decade of experience in the financial services industry.
Laura Nicholls
COPYWRITER & CONTENT MANAGER
Laura creates content, manages the blog and does a ton of other things for Horkey HandBook behind the curtain! She’s an alum of the courses within The #FullyBookedVA System and kicked off her journey with both the VA and freelance writing courses. Laura is also the co-creator of Horkey HandBook’s Social Media for Virtual Assistants. She started off as a writer, branched out into building her VA business focusing on executive management and content creation and has since “graduated” to content management and copywriting. Laura is in love with her life in Northern California taking care of horses and being a full-time single mom to her daughter.
Stephanie Hayes
OPERATIONS MANAGER
Stephanie takes care of the “back end” of the business, ensuring that our systems, strategy and sales are all in tip-top shape. She is an experienced business strategist and coach who helps 6- and 7-figure entrepreneurs build and grow their online businesses, and is our resident Business Coach, working with all our students in the #FullyBookedVA program to overcome mindset, tactical and strategic challenges and grow thriving businesses for themselves. Stephanie lives in Squamish, British Columbia with her two kids, two cats and crazy dog.
Aleah Al-Sad
COMMUNITY MANAGER
Aleah manages the #FBVA community for our stellar members and supports all customer service needs, both internal and external. She’s an alum of several #FBVA courses and made the jump to begin her VA business after serving as an educator for over a decade. She is passionate about building connection and community for our students and delivering outstanding customer service on behalf of Horkey HandBook. Aleah lives and loves in sunny Southern California with her badass partner, their two amazing kiddos and one rambunctious dog.
Sam Mersereau
COMMUNITY MANAGER
Sam is a fanatic of all-things administration and customer service. After starting her career in the health and fitness world, she found her calling as a VA and launched an agency of her own with her sister, Assist-her. Sam loves being a part of the #FBVA team and can be found engaging with the community in the forum or providing guidance and resources within the Customer Service track. Living in the mountains of Whistler, B.C. with her fur baby and partner, you can expect to see Sam on the hills, hiking in the forests, or working remotely from her boat!
Tara Jones
EXECUTIVE ASSISTANT
Tara has over 17 years of experience assisting executives, in fields including Real Estate, Marketing, Advertising, Media, Hospitality and Construction. It is these diverse experiences that contribute to her ability to calm the crazy. Going virtual has been such a blessing for her, as it has provided her the ability to do the work she has always done, while living full-time in an RV and living off-grid (wherever God leads her and her family, until it is time to lay down roots for their homestead).
Nikki Niles
VA LEADS COORDINATOR & TRACK COACH
Nikki has 8 years of experience in the software world, and is passionate about learning, training and developing others, and improving efficiency. She is an alum of VA Foundations, and now helps the Horkey HandBook team by researching and posting online leads and overseeing the Tech and Automation Specialization Track. Nikki lives in Minnesota with her boyfriend, Kyle, and Corgi pup, Dexter, and is a social butterfly – she enjoys hanging out with friends and family, travelling, and all things Minnesota summer!
