Monthly Income Report: December, 2016

This post may contain affiliate links.

2016 is officially in the books!

What a whirlwind, right?!? I recently did a recap of 2016 and announced my goals for 2017 in this year in review post, so I won’t bore you with the details again.

Suffice it to say though, that 2016 exceeded my expectations. I worked hard, I played hard (?) and I hit my BAHG (or big-ass hairy goal)!

December, 2016 also ended up being my best affiliate income month EVER. It’s taken me a bit to get the affiliate marketing ball rolling, but I’m finally picking up steam!

So what happened? Read on for the full lowdown.

A Little Freelance Income Report Backstory

I keep a profit-and-loss statement for each month, as well as a rolling total for the year. I enter in income as it is received (rather than as it is billed) and do the same for expenses.

2014

I started looking into freelancing in April, 2014. I launched this site in May and secured my first client in June, 2014. My total income was $16,512 – $3,782 expenses = $12,730 total profit for 2014. During this time, I also worked full-time at my day job.

2015 & 2016

incomechart12-16

Aren’t numbers interesting?

Additional Deductions

Taxes: 25% of net income

I continue to transfer 25% of my net monthly profit into a separate savings account for taxes. Horkey HandBook was established as an S-corp in May, 2015 and we began payroll practices later that year.

Tithing: 10% of net income

I split my tithe to our church and a family in Costa Rica. The latter makes a direct impact into the community – in 2014 they opened a daycare to take care of migrant farm worker’s children, so their parents don’t have to bring them with to pick coffee beans, which surprisingly can be very dangerous!

December’s Results

Gross Income: $20,492

A 36% decrease month-over-month.

Business Expenses: $6,521

Much, much better… (See the expense section for the full breakdown.)

Net Income: $13,971

(After expenses, but before tithe/tax.) This is an 18% decrease month-over-month.

december-2016_income-reportIncome Breakdown

It makes more sense to monitor service income as a whole nowadays (instead of breaking out the columns individually), and look at how it compares against product and affiliate income.

Why? Service income can often overlap. (What is writing or what is VA work versus consulting?)

Tracking what is “active” versus what is “passive” is good to know too – even if it all takes some time investment. (I.e. product income isn’t passive – there’s still customer service, marketing, ongoing improvement, etc. It IS more passive than service work, just not 100% passive.)

Here’s what the breakdown looked like for last month:

  • Services (writing, VA work, coaching): 39%
  • Products (course sales): 42%
  • Affiliate Income: 19%

Services:

Service income was pretty status quo in December.

I did my normal writing, VA and coaching work, but did receive a nice bonus from one of my VA clients that upped this category a bit. It’s oh-so-nice to be appreciated in this way. 🙂

As I’ve also mentioned, my service income should be going up due to my role as the subject matter expert on messaging for The Academy <–affiliate link, which began in November (but the pay lags a bit). My second group of students kicks off today!

Products:

Course sales weren’t quite as good as the month prior, but came in at a respectable $8,500 roughly.

We did our initial payout from the Mampreneur Mastermind and I decided to include that revenue in this category, rather than service income (I was thinking of classifying it as coaching). See how things overlap?

(Side note: This group is SO awesome! If you’re interested in joining a small mastermind group of 5-6 other ladies, receiving monthly (brand new) teaching from Ariel and myself on business building and want to network with some amazing femalepreneurs, you should fill out an application for consideration to join.)

As I said last month, I’m still figuring this whole products thing out. I do know is that it’s my goal to provide as much value as possible, to help people get the best results that they can and that way we’ll both win. And that goal hasn’t/isn’t going to change!

I.e. Some of my expenses from December came from redesigning the workbook/materials associated with Become a Pinterest VA TODAY! This is a new course that I partnered with my friend Kristin on (and it will be available again 1/6/17-1/9/17!).

Check out the cover of our new workbook:

pinterestvaworkbookimage

Pretty, isn’t she?

Affiliate:

As I mentioned above, December clocked in at my highest affiliate income month EVER or ~$4,000. I still feel this is a huge area of opportunity in my business and that I’ll “win” by only promoting stuff that I believe in.

One product that I can stand behind and that attributed partially to my success in this category is Michelle’s, Making Sense of Affiliate Marketing course <– affiliate link, which will help you become a better affiliate marketer too. Not only did I learn a lot from it, but Michelle is earning over $100k PER MONTH, most of it from affiliate income… she’s like the female version of Pat Flynn. 😉

Expense Breakdown

December’s expenses were much more manageable, coming in at ~$6,500.

Full disclosure, they were actually closer to $10,500, but I received a partial refund from the work I had contracted with Leadpages to do. (Hence the negative in the “advice” column below…)

What’d I spend it all on?

  • Tools (subscriptions, books, training): 7%
  • Advice (coaching, marketing): -40%
  • Support (VA, writing, website): 79%
  • Affiliate Payouts: 30%
  • Fees (PayPal/Stripe): 6%
  • Miscellaneous (travel, etc.): 18%

Besides the Leadpages’s refund, expenses for the most part were status quo. I did purchase some Christmas gifts for clients, kicked off work with my friend Daryn and processed some decent affiliate payouts for my own products.

And even though expenses are ~1/2 of my gross income, to me they’re 100% worth it. Because I couldn’t do all of this on my own…

2016 Goal Results

My ‘A’ Goal: $120k+ NET income; $139,941 – DONE!  

My 3 ‘B’ Goals:

  1. Get land loan under $10k; current balance = $17,162. We didn’t make this one, but DO have a plan in place to get it paid off by the end of 2017.
  2. $15,000 in savings; current balance = $10,000. Hey, at least it’s higher than what we started the year with!
  3. 10,000+ newsletter subscribers; current balance = 12,750 – DONE!

Let’s face it, achieving my ‘A’ goal really was the goal, right? So I have NOTHING to complain about. 🙂

This is likely my last monthly income report…

I’ve been thinking about how long to publish income reports for some time. Wade’s never been a fan of me putting our income out on the internet, but it’s actually been helpful.

Here are a few reasons why:

  1. I’ve been 100% transparent with my income and expenses, which I think aids in my credibility as an authority in my field.
  2. Sharing publicly has helped me to keep accountable to my goals.
  3. I’ve been mentioned in a ton of income report round ups… and who doesn’t need more backlinks?

Here are the reasons why this is my last one:

  1. From what I’ve been told, the higher my income, the less relateable I am to the average person. This makes me sad, but is probably true to some extent.
  2. I should probably respect my husband’s opinion. 😉
  3. I’d like to start doing quarterly business updates instead. I’ll probably still share numbers (I was a financial advisor after all), but will focus on my 12 Week Year goals instead.

So there you have it… no more monthly income reports for now, but be on the lookout for a monster business update post in April! And don’t worry, I’m STILL cheering YOU on. Make me proud!!

How did 2016 end for you? Share in the comments!

13 thoughts on “Monthly Income Report: December, 2016”

  1. 1. Gina, I told you already, but congrats on nailing that big income goal! Hard work pays off!
    2. I love your Pinterest book cover and have a question. I am writing a book with a colleague and didnt know where to go with a contract. Did you and Kristin have a contract? I’m sure you do. Can you lead me in a direction that I could get some help with one for us? (FB message me if its easier)
    3. Do you suggest the 12 week goals for those making less than $50,000/year, or those who are still working their 9-5?

    OK, enough questions lol

    Congrats again! SO SO SO proud of you!!

    • Hey Janine!

      1. Thanks girl!

      2. Kristin and I don’t have an official written contract, but do have agreements via email exchanges. When I co-wrote the book with Sally, we did put a contract in place – I could share it with you if you want?

      3. Yep! I think the 12 Week Year can work from anyone – those just starting out to already wildly successful, but want to take it up a notch. 🙂

  2. Well, I really enjoy your income reports! They make me feel super inspired (and also warm and fuzzy that someone awesome is doing well.)

    But, at the same time I don’t really feel comfortable discussing my income on the internet or otherwise- it’s the old “talking about money isn’t done” thing that for some reason I have trouble getting over when it comes to me 🙂 So I get that part.

    A huge congratulations on hitting your goals and keeping my fingers crossed for you this year (not that you’ll need it.)

    • Thanks for chiming in and sharing your thoughts Sophia – I grew up talking about money (and then had a whole career centered around talking about it), so it’s very “normal” for me. The hubs? Not so much. 🙂

  3. Congratulations!! Love seeing these results, they are such an inspiration. I do a cases study with income report on my own site but looking at your income breakdown, I see I miss out on 80% of the income lol I only do affiliate marketing…

    Great read thank you!
    Vicky

  4. Hi Gina! I understand wanting to stop putting the income out there. I was one of the folks who had no idea there was any of this going on until I first saw an income report…so thats why I love seeing them. But since you already have many out there, people can see the beginning already.
    I know Kristen was saying the same thing (birds of a feather lol) so i put a suggestion out there that maybe you can put together an income report that you release to the folks who have purchased courses from you? Like to continue to motivate us but its something only people who have invested (financially since I understand time is an investment as well) can have access to? Just a thought….
    #hubbysmatter

    • You’re too cute Danielle. One of my friends used to publish them for subscribers only. I’m going to try a quarterly business update for now (I’ll still share some down and dirty numbers) and see how that goes. I agree though, for most people they’re super motivating to read. 🙂

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